Dad Bod Summer | Business Mission Statement
Hey, I’m Mikey Parisano, and I’m the founder and owner of Dad Bod Summer, a Men’s Mental Health Brand built on purpose, humor, and heart. This all started because I saw firsthand how hard it can be for men to talk about what they’re going through. I created Dad Bod Summer not just as a clothing brand, but as a space where guys could feel seen, supported, and celebrated, no matter what season of life they’re in.
Our mission is simple: to be the best Men's Mental Health Brand in the world by helping raise as much awareness as possible for Men's Mental Health, and to do it through real talk, relatable gear, and an honest connection with our community.
Every shirt, hoodie, tank, and hat we make is more than just something to wear, it’s a reminder that you're not alone, that it's okay to open up, and that your story matters. We donate 5% of every sale to Men’s Mental Health Awareness organizations, and we’re proud that our customers wear their hearts (and their humor) on their sleeves.
Our collections highlight the things that help men reconnect with themselves: like fishing and golf, two timeless traditions that bring peace, purpose, and connection, all proven benefits to Men’s Mental Health. Whether it’s a quiet morning on the lake or a few bad swings on the back nine with your buddies, we believe those moments are powerful therapy.
Dad Bod Summer is more than just a Men’s Mental Health Brand for guys, it’s for the dads, the grandfathers, the uncles, and the future legends, too. That’s why we proudly offer products for toddlers, infants, and kids, so your little ones can rock the message right alongside you.
We believe that Men's Mental Health deserves a louder voice, and we're here to be that voice, through our products, our content, and our growing community. At the end of the day, Dad Bod Summer is about starting conversations, creating memories, and living a life that feels good, inside and out.
This is more than a brand. It’s a movement. It’s a mindset.
And it’s just getting started.
Cheers,
Mikey Parisano
